Our Core Beliefs and Values

Women's March on Washington
By Mobilus In Mobili (Women’s March on Washington) [CC BY-SA 2.0], via Wikimedia Commons

We seek to empower activism and action.

We facilitate sharing (information, material & inspiration) – and we welcome your suggestions to add to this.

We seek to help women get elected by giving 10% of all sales to non-partisan organizations that support female candidates with training, coaching and tools.

We honor the work done by women’s rights leaders & pioneers who have come before us, and we seek to advance their vision.

We create for social change! We believe companies should deliver a triple bottom line – do good in the world, in their communities, and for their employees and owners.

We offer positive NOT partisan messages and focus.

We are patriots and we celebrate and honor what the promise of America stands for: Truth, Rule of Law, Decency, Compassion.

We value and practice civil discourse.

Women's March Against Donald Trump
Fibonacci Blue [CC BY 2.0], via Wikimedia Commons

We believe…

  • Every vote matters
  • One person CAN make a difference, yet success lies in numbers
  • Our small effort CAN make a difference

We believe everyone has talents and no one is superior to another. Women are not superior to men, but they must have a seat at the table for decision making.

Diversity always delivers better decisions. when diversity of thought is shared civilly, based on everyone accepting and recognizing the same set of facts/truth, we reach better decisions.

We are NOT us vs them. We are us WITH them. It’s US. It’s on us…it’s on U.S….. to make our country and the world a better place with opportunity for all.

We work with women owned businesses wherever possible (Button mfr, social guru, seo/sem guru, art and graphic designers, advisory board are all women)

We are at a tipping point in history for women leaders to take charge and contribute in meaningful and powerful ways, and be a force for good /and better outcomes (see links for assorted inspiration and resources)

I hope we are at more than a single moment in history…!

When women are in leadership positions in business, their companies deliver stronger financial results (assorted studies confirm this/cite links)

When women are in political leadership positions, society enjoys better outcomes (cite sources/links)

Urgency, now!!

Women's March Los Angeles
By Samantha Sophia samanthasophia (https://unsplash.com/photos/r1OQfUIw3ns) [CC0], via Wikimedia Commons

We sought to -reinvent’ the traditional flag pin with something more interesting yet clearly patriotic, which also captured the spirit of the wonderful posters at rallies in communities throughout the world. We also sought to offer a set of designs that may be worn together, or each can stand alone..

Given another ‘Year of the Women’, I was especially drawn to the Statue of Liberty.

The Statue of Liberty represents important core values of America worth fighting for – unity, strength, diversity, compassion, decency, truth, opportunity and inspiration to contribute to make the world a better place, and be a beacon and example for the world.

We are fighting for what lady liberty stands for – and the known truth that more women at the table will produce better outcomes for all, not just privileged few.

History shows that if we change the trajectory for women, the whole family, community and society benefit. From Muhammed Yunus’ microloan revolution to Bill & Melinda Gates Foundation investments in women and children health, we see these positive incomes.

Working with a local female artist, Patricia Appelfeller we created images inspired by American democratic icons, as well as posters seen at women’s’ marches.

The designs are intentionally non-partisan, so they may be worn in any environment and not offend others. Plus, men can wear them, too! At a minimum, they are intended to spark a conversation about the importance of voting and that each vote does matter.


They are collectible, attractive AND (easily and affordably) share-able.

I have direct experience using artist-designed pins during the 2008 Democratic National Convention to trigger relevant and timely conversations. Several talented artists created interpretations of donkeys in Denver as a way to highlight the growing local arts scene and its importance to this city. This sparked many conversations about the Denver arts scene, and its importance to building a vibrant city. This 13-button set was gathered by the Smithsonian as part of their political buttons collection. Several of the artists were pioneers from the emerging arts district RiNo, which is now recognized/reknown nationally for its art quality, arts leadership and its role to transform a neighborhood, as a state-certified creative district. I hope to offer more artist-created pins to follow.

I hope to drive even more conversation and action for voting with this collection.

Learn more about Lady Liberty!

Not like the brazen giant of Greek fame,
With conquering limbs astride from land to land;
Here at our sea-washed, sunset gates shall stand
A mighty woman with a torch, whose flame
Is the imprisoned lightning, and her name
Mother of Exiles. From her beacon-hand
Glows world-wide welcome; her mild eyes command
The air-bridged harbor that twin cities frame.
“Keep, ancient lands, your storied pomp!” cries she
With silent lips. “Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tossed to me,
I lift my lamp beside the golden door!”